The first rule of YA is...

...you talk about YA, extensively.

For your media coverage pleasure, here's an article that covers edgy YA novels but never mentions, y'know, those three books.: 5 Recommended Novels for Young Adults, in the Desert Sun (Palm Springs, CA). I love, LOVE that they mention Fight Club, because when I worked with a local high school on their suggested summer reading list, Fight Club was one of the first books I added for juniors.