If you can't beat 'em, join 'em

New ad campaign flaunts Gossip Girl's bad self, trumpets Gawker.

I've seen some books that do a variation on the GG theme, where they run shining reviews from 3 or so publications and then one bad one (usually from Kirkus). I stopped watching Gossip Girl because I thought it was boring and slow-moving and the costumes were horrific, but I do have to give them a thumbs-up for embracing the, erm, gossip.

Wonder what their ratings will be like this fall.